Privacy Policy At Hawthorn Senior Living, your privacy matters. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights. It applies to prospective residents, current residents, and their families or authorized representatives.
Natural Language Summary (Plain English) Here’s the simple version:
We collect basic information like your name, contact details, and how you use our website.
We use it to respond to you, improve our website, and show relevant content or ads.
We share some data with service providers (like analytics, advertising, and communication tools) to run our business.
We do not sell your personal information .
You have rights to access, delete, or control your data.
If you request access or deletion, we will respond within 45 days .
Information We Collect Personal Information
Name, email address, phone number
Physical address, city, state, ZIP/postal code
Date of birth
Technical and Usage Information
IP address, browser type, device type, operating system
Pages visited, clicks, scroll behavior, session duration
Search history, interaction events, and browsing behavior
Approximate geolocation (latitude/longitude)
Sensitive Personal Information (SPI) We may collect certain Sensitive Personal Information , including:
Date of birth
Precise or approximate geolocation
Information potentially related to health interests (e.g., inquiries about care levels)
How We Use Sensitive Personal Information We use SPI only as necessary to:
Provide requested services or information
Personalize user experience
Ensure website functionality and security
We do not use Sensitive Personal Information to infer characteristics beyond what is necessary for service delivery.
How We Collect Information
Contact forms and inquiries
Newsletter signups
Phone calls and SMS communications
Cookies and tracking technologies
Analytics and session tracking tools
How We Use Your Information We use your information to:
Respond to inquiries and provide services
Send updates, newsletters, and marketing communications
Improve website performance and user experience
Personalize content and advertising
Conduct analytics, heat mapping, and session recording
Maintain security and prevent fraud
Comply with legal obligations
How We Share Personal Information (By Category) We share personal information with service providers strictly for business purposes.
Category Examples Shared With
Identifiers
Name, email, phone number, IP address
Marketing platforms, communication tools
Customer Records
Address, contact details
CRM and email providers
Internet Activity
Browsing behavior, interactions
Analytics and advertising platforms
Geolocation Data
Approximate location
Analytics and ad platforms
Inferences
Preferences, interests
Advertising platforms
Categories of Personal Information Shared Third Parties We Share Data With Marketing & Analytics
Mailchimp
Google Analytics 4
Meta (Facebook) Events Manager
TikTok Retargeting
Microsoft Clarity
Google Ads
Website & Hosting
WP Engine
Cloudflare
BunnyCDN
GoDaddy Hosting
Sectigo CodeGuard
Communication Services
Twilio (SMS/text messaging)
GoDaddy Professional Email
Other Tools
Google Fonts
Google Maps
Font Awesome
LightBox TV
Sale or Sharing of Personal Information
We do NOT sell your personal information.
We may share data for advertising and analytics purposes , which may be considered “sharing” under California law.
You have the right to opt out of this sharing .
Cookies and Tracking Technologies We use cookies to:
Remember your preferences
Analyze website traffic
Deliver relevant ads
Record sessions and interactions
You can control cookies through your browser settings.
Your Privacy Rights California (CCPA/CPRA) Rights You have the right to:
Know what personal data we collect and share
Request deletion of your data
Correct inaccurate data
Opt out of data sharing for advertising
Limit use of Sensitive Personal Information
Not be discriminated against
Response Time We will respond to verified requests within 45 days , as required by law.
GDPR (EU Residents) You may:
Access, correct, or delete your data
Restrict or object to processing
Request data portability
Withdraw consent at any time
Data Retention We retain personal information only as long as necessary to:
Provide services
Meet legal obligations
Resolve disputes and enforce agreements
Data Security We use industry-standard safeguards to protect your data. However, no system is completely secure.
SMS Text Messaging
SMS consent is not shared with third parties for marketing
Message and data rates may apply
You can opt out at any time by replying “STOP”
Additional Privacy Rights
In addition to opting out:
You may request to access the personal information we hold about you.
You may request that we delete your personal information.
You may have additional rights depending on your location (e.g., under state or international privacy laws).
To make any of these requests, please visit our Controlling Your Personal Information page or contact our privacy team.
Questions or Assistance
If you have questions about this process or want help exercising your privacy rights:
Hawthorn Senior Living Privacy@hawthornret.com
Updates to This Policy We may update this Privacy Policy periodically. Changes will be posted with a revised effective date.
